{"product_id":"consumer-behaviour-9781529754063","title":"Consumer Behaviour","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eThis textbook provides a comprehensive introduction to Consumer Behaviour, covering psychological and sociological aspects, with examples from around the world, and updated to cover the impacts of the Covid-19 pandemic and technology. It is essential reading for students studying Consumer Behaviour. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 616 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 01 May 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: SAGE Publications Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThis engaging and visually appealing textbook offers a comprehensive introduction to consumer behavior, employing an accessible writing style, captivating examples, and a wealth of learning features to engage students. With a balanced coverage of psychological and sociological aspects of consumer behavior, the text showcases examples from global brands and B2B companies, providing a diverse perspective.\u003cbr\u003e\u003cbr\u003eIn this updated edition, the authors have extensively revised the content to address the profound impacts of the COVID-19 pandemic on consumer behavior, as well as the ongoing effects of technology, social media, digitalization, and climate change on shaping consumer behaviors. This textbook is an indispensable resource for all students pursuing studies in consumer behavior, offering valuable insights and perspectives from a renowned professor in the field.\u003cbr\u003e\u003cbr\u003eZubin Sethna, a Professor of Entrepreneurial Marketing and Consumer Behavior at Regents University London, brings his expertise and academic rigor to this textbook, making it an invaluable resource for students seeking to understand the complex dynamics of consumer behavior in today's rapidly changing world.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 1186g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 252 x 195 x 31 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781529754063\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 5 Revised edition\u003c\/p\u003e","brand":"Zubin Sethna","offers":[{"title":"Hardback","offer_id":44249568674042,"sku":"9781529754063","price":152.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1684508377896_book.jpg?v=1684841091","url":"https:\/\/shulphink.com\/products\/consumer-behaviour-9781529754063","provider":"Shulph Ink","version":"1.0","type":"link"}