{"product_id":"consumer-packaging-strategy-localisation-in-asian-markets-9781032324036","title":"Consumer Packaging Strategy: Localisation in Asian Markets","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 150 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 08 October 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 260g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032324036\u003c\/p\u003e","brand":"HudaKhan,RichardLee,PolymerosChrysochou","offers":[{"title":"Paperback \/ softback","offer_id":47870379852026,"sku":"9781032324036","price":39.97,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1761358166713_book.jpg?v=1761468264","url":"https:\/\/shulphink.com\/products\/consumer-packaging-strategy-localisation-in-asian-markets-9781032324036","provider":"Shulph Ink","version":"1.0","type":"link"}