{"product_id":"consumption-and-vietnams-new-middle-classes-societal-transformations-and-everyday-life-9783031141669","title":"Consumption and Vietnam’s New Middle Classes: Societal Transformations and Everyday Life","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eThis book explores the dramatic changes in consumption patterns in Vietnam over the past decades, focusing on the new urban middle classes and contributing to understanding global sustainability challenges. It introduces the term 'consumer socialism' to analyze contradictions in the socialist market economy and strengthens consumption research in emerging economies. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 203 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 02 November 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer International Publishing AG\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThis captivating book delves into the profound shifts in consumption patterns that have unfolded in Vietnam over the past several decades, seamlessly blending a focus on everyday practices and societal transformations. By zooming in on the emerging urban middle classes, and through in-depth case studies encompassing mobility, food, and energy, the book offers fresh perspectives on some of the most pressing global sustainability challenges. Drawing upon a decade of extensive research in Vietnam, the book endeavors to enrich our understanding of one of the most remarkable \"development success stories\" in the world. It introduces the concept of \"consumer socialism\" to analyze the inherent contradictions within the socialist market economy. Simultaneously, the book aims to make significant contributions to the field of consumption research, particularly in emerging economies. To achieve this, it develops a theoretical framework that centers on social practices and the political economy of consumption, fostering a deeper understanding of the complex dynamics shaping consumer behavior in these contexts.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eIntroduction:\u003c\/strong\u003e\u003cbr\u003eVietnam has undergone a remarkable transformation in its consumption patterns, driven by rapid economic growth, urbanization, and social changes. This book aims to explore the intricate dynamics that have shaped these shifts, shedding light on the emerging consumer classes, their practices, and the broader societal implications.\u003cbr\u003e\u003cstrong\u003eFocus on Everyday Practices:\u003c\/strong\u003e\u003cbr\u003eThe book delves into the daily lives of individuals and households, examining their consumption choices, preferences, and experiences. By studying the mundane aspects of consumption, such as food shopping, transportation, and energy consumption, the book provides a nuanced understanding of the ways in which individuals navigate the complex market environment and shape their own consumption practices.\u003cbr\u003e\u003cstrong\u003eSocietal Transformations:\u003c\/strong\u003e\u003cbr\u003eIn addition to examining individual practices, the book also explores the broader societal transformations that have accompanied these changes. It examines how economic development, globalization, and political changes have influenced consumption patterns, consumer behavior, and the role of consumer goods in shaping social identities and relationships.\u003cbr\u003e\u003cstrong\u003eNew Urban Middle Classes:\u003c\/strong\u003e\u003cbr\u003eA significant focus of the book is on the emerging urban middle classes in Vietnam. These classes have emerged as a powerful force in shaping consumption patterns and driving economic growth. The book examines the characteristics, preferences, and consumption habits of this group, as well as their role in shaping the market environment and influencing government policies.\u003cbr\u003e\u003cstrong\u003eIn-Depth Case Studies:\u003c\/strong\u003e\u003cbr\u003eTo provide a comprehensive understanding of the changing consumption landscape, the book includes in-depth case studies of various sectors, such as mobility, food, and energy. These case studies offer a detailed examination of the challenges and opportunities faced by consumers in these sectors, as well as the strategies employed by businesses and policymakers to address these challenges.\u003cbr\u003e\u003cstrong\u003eContribution to Global Sustainability Challenges:\u003c\/strong\u003e\u003cbr\u003eThe book's findings have important implications for global sustainability challenges. By analyzing the contradictions and complexities of consumption in emerging economies, the book offers insights into the challenges and opportunities for sustainable consumption and production. It provides valuable lessons for policymakers, businesses, and consumers alike, as they seek to navigate the complex web of sustainability challenges.\u003cbr\u003e\u003cstrong\u003eConclusion:\u003c\/strong\u003e\u003cbr\u003eIn conclusion, this book offers a rich and insightful exploration of the changing consumption patterns in Vietnam, providing a valuable contribution to the field of consumption research. By combining a focus on everyday practices and societal transformations, the book offers new perspectives on some of the most pressing global sustainability challenges. It is a must-read for scholars, policymakers, and anyone interested in understanding the complex dynamics of consumption in emerging economies.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 421g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 210 x 148 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783031141669\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 1st ed. 2022\u003c\/p\u003e","brand":"Arve Hansen","offers":[{"title":"Hardback","offer_id":45195572248826,"sku":"9783031141669","price":76.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1708097854655_book.jpg?v=1708111868","url":"https:\/\/shulphink.com\/products\/consumption-and-vietnams-new-middle-classes-societal-transformations-and-everyday-life-9783031141669","provider":"Shulph Ink","version":"1.0","type":"link"}