{"product_id":"contemporary-issues-in-marketing-and-consumer-behaviour-9781032061993","title":"Contemporary Issues in Marketing and Consumer Behaviour","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThe third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world. It includes a new state-of-the-art chapter on digital marketing, as well as new topics on hierarchies of knowledge, marketing inequalities, and the ethics and politics of consumption. It also includes new case studies and online resources. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 198 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 31 July 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThis third edition of Contemporary Issues in Marketing and Consumer Behaviour has undergone a thorough revision and update to adapt to the ever-evolving world we inhabit. The new state-of-the-art chapter on digital marketing delves into two emerging frontiers of marketing that have a profound impact on contemporary social life: influencer marketing and online gaming. Additionally, other new topics shed light on how marketing can perpetuate local and global inequalities by creating and sustaining hierarchies of knowledge and influencing norms related to race, disability, gender, and sexual orientation.\u003cbr\u003e\u003cbr\u003eNew topics introduced in this edition include:\u003cbr\u003e\u003cbr\u003eDigital Markets and Marketing: This section explores the evolving landscape of digital marketing, including the rise of social media platforms, e-commerce, and mobile marketing. It examines the strategies and techniques used by marketers to reach and engage with consumers in the digital age.\u003cbr\u003e\u003cbr\u003eHierarchies of Knowledge in Marketing: This chapter examines how marketing creates and perpetuates hierarchies of knowledge, shaping consumer perceptions and behaviors. It explores the role of marketing in creating and reinforcing social inequalities, such as the dominance of certain brands, products, or ideologies.\u003cbr\u003e\u003cbr\u003eMarketing Inequalities: Feminisms and intersectionalities: This chapter explores the intersectionality of gender, race, class, and sexuality in marketing practices. It examines how marketing can perpetuate gender inequality, racial discrimination, and other forms of social injustice through the use of stereotypes, imagery, and messaging.\u003cbr\u003e\u003cbr\u003eThe Ethics and Politics of Consumption: This chapter examines the ethical and political dimensions of consumer behavior. It explores the ways in which consumers are influenced by marketing practices, the responsibilities of marketers, and the impact of consumer choices on society and the environment.\u003cbr\u003e\u003cbr\u003eNew case studies have been included to provide practical examples of the topics discussed in the text. These case studies include:\u003cbr\u003e\u003cbr\u003eEmerging Economy Brands: This case study examines the strategies and challenges faced by brands operating in emerging economies, such as China, India, and Brazil. It explores the unique challenges and opportunities these markets present for marketers, as well as the importance of cultural sensitivity and localization.\u003cbr\u003e\u003cbr\u003eThe Fairtrade Brand: This case study explores the history, mission, and impact of the Fairtrade brand. It examines how the brand has successfully promoted fair trade practices and sustainable consumption, and how it has influenced consumer behavior and corporate social responsibility.\u003cbr\u003e\u003cbr\u003eDisappearing Influencers: This case study examines the rise of influencer marketing and the challenges faced by influencers in the digital age. It explores the rise of micro-influencers, the decline of traditional celebrity influencers, and the impact of authenticity and transparency on influencer relationships.\u003cbr\u003e\u003cbr\u003eDecolonising the Media: This case study examines the challenges faced by media organizations in promoting diversity and inclusivity. It explores the role of media organizations in perpetuating colonialism, stereotypes, and other forms of discrimination, and the efforts made by media organizations to decolonize their content and practices.\u003cbr\u003e\u003cbr\u003eWritten by four experts in the field, this popular text successfully bridges marketing theory with practice, placing marketing ideas and applications within broader global, social, and economic contexts. It provides a comprehensive and thought-provoking overview for postgraduate, MBA, and advanced undergraduate modules in marketing and consumer behaviour, as well as a valuable resource for dissertation study at both undergraduate and postgraduate levels.\u003cbr\u003e\u003cbr\u003eOnline resources include chapter-by-chapter PowerPoint slides, allowing students to enhance their learning experience and engage with the material in a more interactive manner.\u003cbr\u003e\u003cbr\u003eIn conclusion, this third edition of Contemporary Issues in Marketing and Consumer Behaviour offers a timely and comprehensive exploration of the most pressing marketing and consumer behaviour issues of our time. By examining the impact of digital marketing, marketing inequalities, and the ethics and politics of consumption, the text provides students with a deep understanding of the complex and multifaceted world of marketing. With its engaging content, practical case studies, and online resources, it is an essential resource for anyone interested in pursuing a career in marketing or studying marketing and consumer behaviour.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 246 x 174 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032061993\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 3 ed\u003c\/p\u003e","brand":"Elizabeth Parsons,PaulineMaclaran,Andreas Chatzidakis,Rachel Ashman","offers":[{"title":"Hardback","offer_id":44429381304570,"sku":"9781032061993","price":152.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1691165365611_book.jpg?v=1691267056","url":"https:\/\/shulphink.com\/products\/contemporary-issues-in-marketing-and-consumer-behaviour-9781032061993","provider":"Shulph Ink","version":"1.0","type":"link"}