{"product_id":"contemporary-marketing-management-for-tourism-and-hospitality-how-new-tech-and-gen-z-drive-sustainable-business-transformation-9783031650482","title":"Contemporary Marketing Management for Tourism and Hospitality: How New Tech and Gen Z Drive Sustainable Business Transformation","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 338 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 31 October 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer International Publishing AG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAs such, this contributed volume brings a focus on the contemporary marketing (and management) aspect of thetourism and hospitality industry as this is\/will be shaped by Smart \/ Industry 4.0 apps, priority over sustainable futures, and Gen Z and Alpha individuals’ aspirations, expectations, preferences and behaviors.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 210 x 148 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783031650482\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 2024 ed.\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Hardback","offer_id":47717678186746,"sku":"9783031650482","price":149.93,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1757689355259_book.jpg?v=1757750503","url":"https:\/\/shulphink.com\/products\/contemporary-marketing-management-for-tourism-and-hospitality-how-new-tech-and-gen-z-drive-sustainable-business-transformation-9783031650482","provider":"Shulph Ink","version":"1.0","type":"link"}