{"product_id":"contemporary-marketing-solutions-9783031746567","title":"Contemporary Marketing Solutions: Strategies for Growth in a Competitive Consumer Landscape","description":"\u003cp\u003eThe function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors address new and emerging areas within marketing, such as sustainable marketing, the circular economy, and how technologies drive and provide marketing solutions. Rather than exploring the issues, this book focuses on the solutions that these emerging areas provide for businesses. An essential resource for researchers and students, this book demonstrates how marketing activities are relevant to contemporary businesses, offering a state-of-the-art look at emerging trends.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 13 March 2025\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage count:\u003c\/strong\u003e 306\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Height 210 mm; Width 148 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Springer International Publishing AG\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9783031746567\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Springer International Publishing AG","offers":[{"title":"Hardback","offer_id":67600011034874,"sku":"9783031746567","price":132.15,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/9783031746567.jpg?v=1790648745","url":"https:\/\/shulphink.com\/products\/contemporary-marketing-solutions-9783031746567","provider":"Shulph Ink","version":"1.0","type":"link"}