{"product_id":"corporate-diplomacy-how-multinational-corporations-gain-organizational-legitimacy-a-neoinstitutional-public-relations-perspective-9783658368173","title":"Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy: A Neo-Institutional Public Relations Perspective","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 212 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 01 September 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer Fachmedien Wiesbaden\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eUsing a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 310g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 210 x 148 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783658368173\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 1st ed. 2022\u003c\/p\u003e","brand":"Sarah Marschlich","offers":[{"title":"Paperback \/ softback","offer_id":44289570439418,"sku":"9783658368173","price":38.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/noImage_1_c927e7ba-290d-47d9-bed5-c98b652220f0.jpg?v=1687281974","url":"https:\/\/shulphink.com\/products\/corporate-diplomacy-how-multinational-corporations-gain-organizational-legitimacy-a-neoinstitutional-public-relations-perspective-9783658368173","provider":"Shulph Ink","version":"1.0","type":"link"}