{"product_id":"corporate-social-responsibility-and-marketing-ethics-the-effects-of-valuebased-marketing-on-consumer-behaviour-9781032329239","title":"Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 226 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 26 August 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 453g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032329239\u003c\/p\u003e","brand":"Honorata Howaniec","offers":[{"title":"Paperback \/ softback","offer_id":47870548377850,"sku":"9781032329239","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1761350135908_book.jpg?v=1761470947","url":"https:\/\/shulphink.com\/products\/corporate-social-responsibility-and-marketing-ethics-the-effects-of-valuebased-marketing-on-consumer-behaviour-9781032329239","provider":"Shulph Ink","version":"1.0","type":"link"}