{"product_id":"craft-entrepreneurship-9781538147054","title":"Craft Entrepreneurship","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eCraft entrepreneurship has gained popularity due to the 'aura of the analogue' and the desire for authentic, handmade products, as well as digital platforms such as Etsy and social media. This book explores the identity, community, and digital aspects of craft entrepreneurship, drawing on case studies from around the world. It finds craft activities positioned between or across the arts, heritage, and the challenges of micro-entrepreneurship, contributing to different perspectives for entrepreneurship studies. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 236 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 13 April 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Bloomsbury Publishing Plc\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eCraft practice has experienced a significant surge in popularity since the late 2000s, driven by a combination of factors. Firstly, the 'aura of the analogue' and the desire for authentic, handmade products in a fast-paced, digitalized world have contributed to the rise of craft entrepreneurship (Luckman, 2015). Secondly, digital platforms such as Etsy and social media have provided a platform for individuals to become craft entrepreneurs, enabling them to reach a global audience and sell their products online. This book aims to provide a comprehensive understanding of craft entrepreneurship by drawing on historical, policy, and individual narratives. It explores the identity, community, and digital aspects of craft entrepreneurship, drawing on case studies from around the world. Craft activities are positioned between or across the arts, heritage, notions of a bohemian lifestyle, and the challenges of micro-entrepreneurship, making them a unique and complex field of study. The chapters in this book contribute to different perspectives for entrepreneurship studies by engaging with the contradictions and fragility of sustaining a craft practice. They illustrate the craft entrepreneurs' identity, motivation, and sense of creative purpose through their craft, as these collide with the tensions brought about through entrepreneurship.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 366g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 152 x 229 x 18 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781538147054\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Paperback \/ softback","offer_id":47482063847674,"sku":"9781538147054","price":28.55,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1751626090226_book.jpg?v=1751755966","url":"https:\/\/shulphink.com\/products\/craft-entrepreneurship-9781538147054","provider":"Shulph Ink","version":"1.0","type":"link"}