{"product_id":"cultural-and-social-influences-on-consumer-behavior-uncertainty-avoidance-rituals-and-external-threats-9789819961825","title":"Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 244 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 04 October 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer Verlag, Singapore\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. For example, consumers in a culture with high uncertainty avoidance may show less positive attitudes towards new products than those in a culture with low uncertainty avoidance.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 235 x 155 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9789819961825\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 1st ed. 2023\u003c\/p\u003e","brand":"Xuehua Wang","offers":[{"title":"Hardback","offer_id":45836217745658,"sku":"9789819961825","price":108.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1714160668766_book.jpg?v=1714510195","url":"https:\/\/shulphink.com\/products\/cultural-and-social-influences-on-consumer-behavior-uncertainty-avoidance-rituals-and-external-threats-9789819961825","provider":"Shulph Ink","version":"1.0","type":"link"}