{"product_id":"cultureled-brands-drive-growth-build-resilience-and-cultivate-resonance-9781398619012","title":"Culture-Led Brands: Drive Growth, Build Resilience and Cultivate Resonance","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e Leila Fataar's book offers tools and models to integrate cultural insights into brand strategy, ensuring relevance, authenticity, and growth in a changing environment. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 264 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 03 June 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Kogan Page Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHow can senior leaders harness cultural relevance to drive resilient, future-ready brands?\u003c\/b\u003e\u003cb\u003e\u003ci\u003eCulture-Led Brands\u003c\/i\u003e\u003c\/b\u003e offers a strategic, authoritative framework for executives navigating today's complex business environment. Written by globally renowned brand-builder, \u003cb\u003eLeila Fataar\u003c\/b\u003e, this book delivers proven tools and data-driven models to help you integrate cultural insights into every aspect of your brand strategy, ensuring your organization remains relevant, authentic and growth-oriented amid ongoing change.You'll learn how to:- Apply practical frameworks that embed cultural relevance across marketing, commerce and innovation- Leverage expert insights on political sensitivity, diversity, inclusion and environmental responsibility- Use data-led decision making to measure impact and optimize cultural engagement- Explore real-world examples from adidas Originals, Guinness and YouTube- Develop leadership approaches that align internal values with external brand authenticityEquip your business to deliver meaningful results by embracing culture as a core driver of strategy, innovation and long-term success.\u003cb\u003e\u003ci\u003eThemes include:\u003c\/i\u003e\u003c\/b\u003e \u003ci\u003eCultural relevance, brand strategy, governance, leadership, data-driven growth, diversity and inclusion, environmental consciousness\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781398619012\u003c\/p\u003e","brand":"Leila Fataar","offers":[{"title":"Hardback","offer_id":47411288375546,"sku":"9781398619012","price":69.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1749838729774_book.jpg?v=1749941575","url":"https:\/\/shulphink.com\/products\/cultureled-brands-drive-growth-build-resilience-and-cultivate-resonance-9781398619012","provider":"Shulph Ink","version":"1.0","type":"link"}