{"product_id":"customer-engagement-strategy-9781398628311","title":"Customer Engagement Strategy: Using Emerging Technologies to Transform the Customer Journey","description":"\u003cp\u003e\u003cb\u003eDeliver lasting customer value through data-led, technology-enhanced engagement strategies.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eCustomer Engagement Strategy\u003c\/i\u003e\u003c\/b\u003e by \u003cb\u003eJoern Schlimm\u003c\/b\u003e is a strategic guide for senior decision-makers who want to move beyond short-term campaigns and design customer experiences that deliver measurable results. Grounded in global research and proven industry frameworks, it provides tools for transforming emerging technologies into sustainable, ROI-driven engagement strategies that strengthen brand equity and customer loyalty.\u003cbr\u003e\u003cbr\u003eWritten for decision-makers shaping enterprise growth, this book explores how to align digital innovation with governance, performance metrics and long-term business impact. Drawing on real-world examples from organizations such as Europa-Park, FIFA, Dolby Atmos and Zeiss Microscopy, it highlights how forward-thinking brands create competitive advantage through purposeful innovation.\u003cbr\u003e\u003cbr\u003eYou'll learn how to:\u003cbr\u003e- Apply data-led frameworks to deliver consistent, high-value customer experiences \u003cbr\u003e- Integrate AI, Web3 and immersive environments into measurable engagement strategies \u003cbr\u003e- Use proven insights to govern innovation and mitigate technology adoption risks \u003cbr\u003e- Lead transformation that connects business performance with customer outcomes \u003cbr\u003e\u003cbr\u003eCombining strategic foresight with actionable insights, \u003cb\u003e\u003ci\u003eCustomer Engagement Strategy\u003c\/i\u003e\u003c\/b\u003e helps senior leaders make informed, evidence-based decisions that drive growth, enhance governance and deliver meaningful customer relationships across every channel.\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003eThemes include:\u003c\/b\u003e digital transformation, customer experience strategy, data-driven marketing, ROI measurement, technology governance, innovation leadership\u003c\/i\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 3 September 2026\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage count:\u003c\/strong\u003e 288\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Height 234 mm; Width 156 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Kogan Page Ltd\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781398628311\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joern Schlimm","offers":[{"title":"Hardback","offer_id":50250818027770,"sku":"9781398628311","price":52.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/9781398628311.jpg?v=1788830603","url":"https:\/\/shulphink.com\/products\/customer-engagement-strategy-9781398628311","provider":"Shulph Ink","version":"1.0","type":"link"}