{"product_id":"customer-experience-in-the-context-of-omnichannel-retailing-analysis-of-marketing-instruments-channel-integration-and-customer-experience-dimensions-during-the-customer-journey-9783658475673","title":"Customer Experience in the Context of Omnichannel Retailing: Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 261 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 01 May 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer-Verlag Berlin and Heidelberg GmbH \u0026amp; Co. KG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eHe focuses on the multidimensionality of customer experience and the reciprocal interactions between different dimensions of customer experience. Nils Fränzel's analysis contributes to the latest research in the field of customer experience in omnichannel retailing and shows the importance of the different stages of the customer journey.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 210 x 148 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783658475673\u003c\/p\u003e","brand":"Nils Franzel","offers":[{"title":"Paperback \/ softback","offer_id":47458686304506,"sku":"9783658475673","price":83.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1751063767289_book.jpg?v=1751094955","url":"https:\/\/shulphink.com\/products\/customer-experience-in-the-context-of-omnichannel-retailing-analysis-of-marketing-instruments-channel-integration-and-customer-experience-dimensions-during-the-customer-journey-9783658475673","provider":"Shulph Ink","version":"1.0","type":"link"}