{"product_id":"customer-relationship-management-a-global-perspective-9781032838021","title":"Customer Relationship Management: A Global Perspective","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 214 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 24 June 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCustomer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance managemen\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 338g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 233 x 155 x 14 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032838021\u003c\/p\u003e","brand":"Gerhard Raab,Riad A. Ajami,G. Jason Goddard","offers":[{"title":"Paperback \/ softback","offer_id":46675977732346,"sku":"9781032838021","price":35.21,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1726865140390_book.jpg?v=1726898930","url":"https:\/\/shulphink.com\/products\/customer-relationship-management-a-global-perspective-9781032838021","provider":"Shulph Ink","version":"1.0","type":"link"}