{"product_id":"customer-relationship-management-concepts-applications-and-technologies-9781032247441","title":"Customer Relationship Management: Concepts, Applications and Technologies","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThis textbook provides a comprehensive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. It is updated to include new case examples, exercises, and discussion questions, and emphasizes managerial applications and emerging technologies. It is suitable for advanced undergraduate and postgraduate students, as well as executives who oversee CRM functions. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 346 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 23 January 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThis comprehensive textbook serves as the ultimate guide to Customer Relationship Management (CRM) concepts, applications, and technologies, emphasizing how businesses can foster and sustain mutually beneficial relationships with their customers. By delving into the foundational principles of CRM, readers will gain a thorough understanding of its theoretical framework, witness its practical implementation through illustrative case studies and exercises, and acquire the skills to organize customer data collection, analysis, and presentation for informed decision-making.\u003cbr\u003e\u003cbr\u003eThe book achieves these objectives by first exploring strategic CRM, followed by operational CRM, and finally delving into the analytical aspects of CRM. The fifth edition has been meticulously revised to incorporate:\u003cbr\u003e\u003cbr\u003eA comprehensive collection of new case examples, showcasing CRM's application across diverse regional and industrial contexts, including those relevant to large, medium, and small enterprises.\u003cbr\u003e\u003cbr\u003eA series of new exercises and discussion questions designed to enhance readers' comprehension of CRM concepts and facilitate pedagogical processes, particularly in higher education environments.\u003cbr\u003e\u003cbr\u003eA heightened emphasis on managerial applications of CRM through the inclusion of new content, aimed at guiding managers in effectively leveraging CRM strategies.\u003cbr\u003e\u003cbr\u003eAn updated account of emerging technologies that are shaping the CRM landscape, providing valuable insights for practitioners.\u003cbr\u003e\u003cbr\u003eExpanded coverage of customer experience (CX), customer engagement (CE), and customer journey management (CJM), recognizing the growing importance of these areas in today's business landscape.\u003cbr\u003e\u003cbr\u003eCustomer Relationship Management is an indispensable resource for advanced undergraduate and postgraduate students pursuing studies in CRM, Sales Management, Customer Experience Management, and Relationship Marketing. It is also invaluable for executives responsible for overseeing CRM functions. To complement the text, online resources include an Instructors Manual, comprehensive chapter-by-chapter PowerPoint slides, and a bank of exam questions.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 802g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 246 x 189 x 21 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032247441\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 5 ed\u003c\/p\u003e","brand":"Daniel D. Prior,FrancisButtle,StanMaklan","offers":[{"title":"Paperback \/ softback","offer_id":45290069721338,"sku":"9781032247441","price":67.58,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/noImage_1_59e52e29-a56a-46ba-b361-bf03af160fb1.jpg?v=1706343185","url":"https:\/\/shulphink.com\/products\/customer-relationship-management-concepts-applications-and-technologies-9781032247441","provider":"Shulph Ink","version":"1.0","type":"link"}