{"product_id":"customer-relationship-management-fundamentals-9781779568786","title":"Customer Relationship Management Fundamentals","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 15 January 2026\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Arcler Press\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDiscover how effective customer relationship management transforms business success by fostering loyalty and satisfaction. Delve into CRM fundamentals, data-driven marketing, segmentation, multi-channel strategies, and AI-powered personalization that build enduring customer connections and long-term value.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 254 x 203 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781779568786\u003c\/p\u003e","brand":"Rexcel Lagare","offers":[{"title":"Paperback \/ softback","offer_id":48549123260666,"sku":"9781779568786","price":93.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1774054544602_book.jpg?v=1774529652","url":"https:\/\/shulphink.com\/products\/customer-relationship-management-fundamentals-9781779568786","provider":"Shulph Ink","version":"1.0","type":"link"}