{"product_id":"datadriven-customer-experience-transformation-optimize-your-omnichannel-approach-9781398617391","title":"Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e Data-Driven Customer Experience Transformation provides practical frameworks and tools for mid-career professionals to build credibility and lead impactful CX initiatives, covering omnichannel CX strategies, data-driven principles, real-time management, AI and analytics, and loyalty. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 336 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 03 April 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Kogan Page Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eData-Driven Customer Experience Transformation is a comprehensive guide for mid-career professionals seeking to enhance their credibility and lead impactful CX initiatives. Based on rigorous research from the Cambridge Service Alliance at the University of Cambridge by Mohamed Zaki, this book offers proven frameworks and actionable tools to help you design and optimize seamless experiences across digital, physical, and social platforms.\u003cbr\u003e\u003cbr\u003eOne of the key themes of the book is customer experience strategy. It provides a step-by-step approach to developing and implementing omnichannel CX strategies that are aligned with business goals. The author emphasizes the importance of understanding customer needs and preferences and using data-driven principles to predict customer engagement and identify growth opportunities.\u003cbr\u003e\u003cbr\u003eAnother important theme is data analytics. The book provides a comprehensive overview of data analytics techniques and how they can be used to optimize real-time management of customer interactions for consistency and loyalty. It covers topics such as customer segmentation, customer journey mapping, and customer feedback analysis.\u003cbr\u003e\u003cbr\u003eAI in CX is another key theme of the book. The author explains how AI can be used to deepen customer relationships and enhance personalization. It covers topics such as chatbots, virtual assistants, and recommendation engines.\u003cbr\u003e\u003cbr\u003eLoyalty is another critical aspect of customer experience. The book provides strategies for building and maintaining customer loyalty, including loyalty programs, customer feedback surveys, and personalized communication.\u003cbr\u003e\u003cbr\u003eReal-time management of customer interactions is another important theme of the book. The author explains how to manage customer interactions in real-time to ensure that they are consistent and meet customer expectations. It covers topics such as customer service, social media, and mobile apps.\u003cbr\u003e\u003cbr\u003eCareer development is also a key theme of the book. The author provides strategies for advancing your career in the CX industry, including networking, certification, and continuous learning.\u003cbr\u003e\u003cbr\u003eThroughout the book, the author provides real-world examples featuring Microsoft, KFC, and Emirates Airline. These examples demonstrate how these companies have successfully implemented CX strategies and achieved customer loyalty.\u003cbr\u003e\u003cbr\u003eIn conclusion, Data-Driven Customer Experience Transformation is a practical and aspirational guide for mid-career professionals aiming to build credibility and lead impactful CX initiatives. Grounded in rigorous research from the Cambridge Service Alliance at the University of Cambridge by Mohamed Zaki, this book provides proven frameworks and actionable tools to help you design and optimize seamless experiences across digital, physical, and social platforms. Whether you are a business owner, marketer, or customer service professional, this book is a must-read for anyone who wants to succeed in the competitive marketplace.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 504g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 157 x 235 x 20 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781398617391\u003c\/p\u003e","brand":"Mohamed Zaki","offers":[{"title":"Paperback \/ softback","offer_id":47238879707386,"sku":"9781398617391","price":30.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1743792385852_book.jpg?v=1743847422","url":"https:\/\/shulphink.com\/products\/datadriven-customer-experience-transformation-optimize-your-omnichannel-approach-9781398617391","provider":"Shulph Ink","version":"1.0","type":"link"}