{"product_id":"dealing-with-socially-responsible-consumers-studies-in-marketing-9789811944567","title":"Dealing with Socially Responsible Consumers: Studies in Marketing","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThis book explores the practice of marketing for societal benefit through real-life case studies, providing a critical understanding of marketing approaches such as social marketing and sustainability marketing. It includes a collection of teaching cases from various industries. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 564 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 02 January 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer Verlag, Singapore\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThis comprehensive book offers a rich tapestry of teaching cases that delve into the intricate dynamics of twenty-first-century businesses, showcasing their unwavering commitment to addressing and fulfilling the diverse needs and desires of socially conscious consumers, all while maintaining profitability. Through a meticulous examination of real-life case studies, this invaluable resource provides a profound and critical understanding of marketing strategies, including social marketing, sustainability marketing, and other related practices. Spanning a diverse range of industries, each case presented in this book is carefully crafted to offer a multifaceted perspective, catering to readers of varying levels of expertise. Whether you are a seasoned marketing professional seeking to expand your knowledge or an aspiring student eager to explore the realm of societal marketing, this book serves as a valuable companion. Its engaging narrative style and practical insights make it an essential resource for anyone seeking to navigate the complex landscape of marketing for social good.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis comprehensive book offers a rich tapestry of teaching cases that delve into the intricate dynamics of twenty-first-century businesses, showcasing their unwavering commitment to addressing and fulfilling the diverse needs and desires of socially conscious consumers, all while maintaining profitability.\u003c\/p\u003e\u003cp\u003eThrough a meticulous examination of real-life case studies, this invaluable resource provides a profound and critical understanding of marketing strategies, including social marketing, sustainability marketing, and other related practices.\u003c\/p\u003e\u003cp\u003eSpanning a diverse range of industries, each case presented in this book is carefully crafted to offer a multifaceted perspective, catering to readers of varying levels of expertise.\u003c\/p\u003e\u003cp\u003eWhether you are a seasoned marketing professional seeking to expand your knowledge or an aspiring student eager to explore the realm of societal marketing, this book serves as a valuable companion.\u003c\/p\u003e\u003cp\u003eIts engaging narrative style and practical insights make it an essential resource for anyone seeking to navigate the complex landscape of marketing for social good.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 874g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 210 x 148 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9789811944567\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 1st ed. 2022\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Hardback","offer_id":44103451115770,"sku":"9789811944567","price":43.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1674225012407_book.jpg?v=1674645983","url":"https:\/\/shulphink.com\/products\/dealing-with-socially-responsible-consumers-studies-in-marketing-9789811944567","provider":"Shulph Ink","version":"1.0","type":"link"}