{"product_id":"decoding-digital-consumer-behavior-bridging-theory-and-practice-9789819734535","title":"Decoding Digital Consumer Behavior: Bridging Theory and Practice","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 149 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 04 July 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer Verlag, Singapore\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The chapters on digital consumption and risk, and memory in the digital world, are pivotal in understanding how digital mediums impact consumer choices and brand recall.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 235 x 155 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9789819734535\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 2024 ed.\u003c\/p\u003e","brand":"Alfonso Pellegrino","offers":[{"title":"Hardback","offer_id":47458852274426,"sku":"9789819734535","price":83.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1751054052870_book.jpg?v=1751100725","url":"https:\/\/shulphink.com\/products\/decoding-digital-consumer-behavior-bridging-theory-and-practice-9789819734535","provider":"Shulph Ink","version":"1.0","type":"link"}