{"product_id":"defining-measuring-and-managing-consumer-experiences-9780367559083","title":"Defining, Measuring and Managing Consumer Experiences","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 120 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 29 April 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 185g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9780367559083\u003c\/p\u003e","brand":"Annarita Sorrentino","offers":[{"title":"Paperback \/ softback","offer_id":47869991420154,"sku":"9780367559083","price":42.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1761314436906_book.jpg?v=1761463564","url":"https:\/\/shulphink.com\/products\/defining-measuring-and-managing-consumer-experiences-9780367559083","provider":"Shulph Ink","version":"1.0","type":"link"}