{"product_id":"designing-luxury-brands-the-art-and-science-of-creating-gamechangers-9783031540929","title":"Designing Luxury Brands: The Art and Science of Creating Game-Changers","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 234 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 28 June 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer International Publishing AG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 235 x 155 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783031540929\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: Second Edition 2024\u003c\/p\u003e","brand":"Diana Derval","offers":[{"title":"Hardback","offer_id":46450656280826,"sku":"9783031540929","price":62.46,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1721564006741_book.jpg?v=1721757761","url":"https:\/\/shulphink.com\/products\/designing-luxury-brands-the-art-and-science-of-creating-gamechangers-9783031540929","provider":"Shulph Ink","version":"1.0","type":"link"}