{"product_id":"developing-digital-marketing-relationship-perspectives","title":"Developing Digital Marketing: Relationship Perspectives","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003ci\u003eDeveloping Digital Marketing: Relationship Perspectives\u003c\/i\u003e provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms. \u003c\/blockquote\u003e\u003cp\u003e\u003c\/p\u003e \u003cp\u003eDigital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy. Each chapter offers a different perspective about the importance of digital marketing in the knowledge economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms that are derived from digital marketing functions.\u003cbr\u003eThemes explored throughout the book include:\u003cbr\u003e•\tService Encounters via Social Media and Customer Relationships•\tDigital and Organizational Storytelling•\tArtificial Intelligence and Customer Experience•\tSustainability Project Partnerships\u003cbr\u003eAs the nature of these digital practices is evolving \u003ci\u003eDeveloping Digital Marketing: Relationship Perspectives\u003c\/i\u003e views the concept of digital marketing as now in constant flux, with the edited chapters paving the way to a better  appreciation of how digital marketing is changing particularly through issues such as environmental sustainability in the current business environment.\u003c\/p\u003e\u003cp\u003e\n                            \u003cstrong\u003eWeight\u003c\/strong\u003e: 446g\n                            \u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 161 x 237 x 19 (mm)\n                            \u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781800713499\n                            \n                          \u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Hardback","offer_id":43161933414650,"sku":"9781800713499","price":73.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/eda926f1e5b7fd7f600efd5c5caf8b61.jpg?v=1633663593","url":"https:\/\/shulphink.com\/products\/developing-digital-marketing-relationship-perspectives","provider":"Shulph Ink","version":"1.0","type":"link"}