{"product_id":"dian-hansons-the-history-of-mens-magazines-vol-2-from-postwar-to-1959-9783836592352","title":"Dian Hanson's: The History of Men's Magazines. Vol. 2: From Post-War to 1959","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eAfter WWII the U.S. assumed men’s magazine dominance. This volume documents that rise from 1946 through 1959, in over 650 covers and interiors, including burlesque magazines, a rare title for Black men, the first fetish magazines, the launch of Playboy, and some timid English and Latin American offerings. \u003c\/blockquote\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 460 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 15 December 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taschen GmbH\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWWII was devastating to Europe, but the U.S. emerged with a robust economy. People who were encouraged to save every cent for the war effort now spent freely, including on magazines. The U.S. quickly came to dominate the men’s magazine market.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003ePlayboy\u003c\/strong\u003e\u003c\/em\u003e, launched in December 1953, \u003cstrong\u003emade a huge impact on publishing\u003c\/strong\u003e, but it was not the only American men’s magazine in the 1950s. The quirky burlesque titles \u003cem\u003eBeauty Parade\u003c\/em\u003e, \u003cem\u003eWink\u003c\/em\u003e, \u003cem\u003eTitter\u003c\/em\u003e and \u003cem\u003eEyeful\u003c\/em\u003e, featuring Bettie Page and covers by artist Peter Driben, inspired a spate of competing titles. Much loved WWII pin-ups, often of aspiring starlets, led to “news and nudes” titles with \u003cstrong\u003ecover girls Marilyn Monroe and Jayne Mansfield\u003c\/strong\u003e, and to more lurid titles like \u003cem\u003eShock\u003c\/em\u003e, blending burlesque and celebrity scandal. In New York City a clandestine fetishist magazine industry, bankrolled by the mob, emerged, first with John Willie’s \u003cem\u003eBizarre\u003c\/em\u003e, then Lenny Burtman’s female dominant \u003cem\u003eExotique\u003c\/em\u003e.\u003cbr\u003e\u003cbr\u003eArgentina, with a strong European influence, produced sophisticated \u003cem\u003eVea\u003c\/em\u003e (Watch), while England, suffering paper shortages, produced little magazines with big buxom models, charting a path it would maintain through the 1960s.\u003cbr\u003e\u003cbr\u003eThen came \u003cem\u003ePlayboy\u003c\/em\u003e. Eschewing the strippers, Hugh Hefner offered up \u003cstrong\u003e“the girl next door,”\u003c\/strong\u003e eroticized innocence, and espoused consumerism as the route to sexual success. This combination made \u003cem\u003ePlayboy\u003c\/em\u003e \u003cstrong\u003ethe most successful men’s magazine in history\u003c\/strong\u003e, shaping international publishing for decades.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVolume 2\u003c\/strong\u003e in this series contains \u003cstrong\u003eover 650 magazine covers and photos\u003c\/strong\u003e from the U.S., Mexico, Argentina and England, plus informative essays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 2076g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 222 x 284 x 33 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783836592352\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: Multilingual ed\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Hardback","offer_id":44103555383546,"sku":"9783836592352","price":36.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1673614889375_book.jpg?v=1673941930","url":"https:\/\/shulphink.com\/products\/dian-hansons-the-history-of-mens-magazines-vol-2-from-postwar-to-1959-9783836592352","provider":"Shulph Ink","version":"1.0","type":"link"}