{"product_id":"digital-brand-management-understanding-consumers-and-communication-in-the-digital-age-9781041087182","title":"Digital Brand Management: Understanding Consumers and Communication in the Digital Age","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 204 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 11 September 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 560g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781041087182\u003c\/p\u003e","brand":"Magdalena Grebosz-Krawczyk,Dagna Siuda","offers":[{"title":"Hardback","offer_id":48167808598266,"sku":"9781041087182","price":147.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1766800627353_book.jpg?v=1766986743","url":"https:\/\/shulphink.com\/products\/digital-brand-management-understanding-consumers-and-communication-in-the-digital-age-9781041087182","provider":"Shulph Ink","version":"1.0","type":"link"}