{"product_id":"digital-branding-how-to-successfully-build-and-measure-a-brand-online-9781398618428","title":"Digital Branding: How to Successfully Build and Measure a Brand Online","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e Digital Branding is a practical guide for mid-career marketers and brand strategists to develop credible, impactful brands in the digital age, with step-by-step strategies for building and optimizing brand identity across key channels, including Google Analytics, SEO, and social media algorithms, and exploring the impact of generative AI on modern branding techniques. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 240 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 03 January 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Kogan Page Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eDigital Branding: A Practical Guide for Mid-Career Marketers and Brand Strategists\u003cbr\u003eDigital Branding is a comprehensive guide designed for mid-career marketers and brand strategists who are eager to develop credible and impactful brands. Author Daniel Rowles, a respected CIM fellow and industry influencer, provides step-by-step strategies to build and optimize your brand identity across key digital channels.\u003cbr\u003e\u003cbr\u003eIn this fourth edition, you will learn how to:\u003cbr\u003e\u003cbr\u003eDevelop a clear brand planning framework to guide your strategy\u003cbr\u003eApply principles of identity development tailored to today's digital landscape\u003cbr\u003eImplement effective channel selection based on data and market insights\u003cbr\u003eOptimize your use of Google Analytics, SEO, and social media algorithms\u003cbr\u003eExplore the impact of Generative AI on modern branding techniques\u003cbr\u003e\u003cbr\u003eWith real-world examples including PWC, BBC, and Specsavers, this fully updated guide equips you with actionable tools to elevate your brand and advance your career in an ever-changing digital world.\u003cbr\u003e\u003cbr\u003eThemes include:\u003cbr\u003e\u003cbr\u003eBrand strategy: Understand the importance of brand strategy and how to develop a comprehensive plan that aligns with your business goals.\u003cbr\u003e\u003cbr\u003eDigital branding: Learn how to create a strong online presence that resonates with your target audience.\u003cbr\u003e\u003cbr\u003eIdentity development: Explore the process of creating a unique and memorable brand identity that reflects your brand's values and personality.\u003cbr\u003e\u003cbr\u003eGoogle Analytics: Learn how to use Google Analytics to track and analyze your website's performance, including traffic, conversions, and user behavior.\u003cbr\u003e\u003cbr\u003eSEO: Learn how to optimize your website for search engines to improve its visibility and ranking in search results.\u003cbr\u003e\u003cbr\u003eSocial media algorithms: Learn how to optimize your social media presence for maximum engagement and reach.\u003cbr\u003e\u003cbr\u003eGenerative AI: Learn how Generative AI can be used to create unique and personalized branding experiences.\u003cbr\u003e\u003cbr\u003eMarketing frameworks: Learn about various marketing frameworks and how to apply them to your brand strategy.\u003cbr\u003e\u003cbr\u003eCareer growth: Learn how to advance your career in the digital marketing industry and stay ahead of the curve.\u003cbr\u003e\u003cbr\u003eWhether you are a marketer, brand strategist, or business owner, Digital Branding is a must-read guide that will help you achieve your brand's goals and succeed in the digital age.\u003cbr\u003e\u003cbr\u003eDon't miss out on this opportunity to strengthen your brand strategy and boost your digital presence. Order your copy of Digital Branding today and start building your brand's future!\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 368g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 157 x 15 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781398618428\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 4 Revised edition\u003c\/p\u003e","brand":"Daniel Rowles","offers":[{"title":"Paperback \/ softback","offer_id":47014332137722,"sku":"9781398618428","price":25.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1735900160367_book.jpg?v=1736162321","url":"https:\/\/shulphink.com\/products\/digital-branding-how-to-successfully-build-and-measure-a-brand-online-9781398618428","provider":"Shulph Ink","version":"1.0","type":"link"}