{"product_id":"digital-consumer-behaviour-in-malaysia-9789819229512","title":"Digital Consumer Behaviour in Malaysia: Theories, Insights, and Applications","description":"This book explores the evolving landscape of digital marketing in Malaysia, focusing on how consumers interact with brands in an increasingly digitalised world. The book examines key factors influencing digital consumer behaviour, such as social media engagement, online shopping trends, and the role of digital experiences in driving purchase decisions across products and services. Through case studies and research, it offers insights into local consumer preferences, providing marketers with strategies to optimise digital touchpoints and consumer journey, enhance brand engagement, and boost conversion rates, all within the context of Malaysia’s dynamic digital economy.\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 14 September 2026\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage count:\u003c\/strong\u003e 134\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Height 235 mm; Width 155 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Springer Verlag, Singapore\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9789819229512\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nor Hazlina Hashim","offers":[{"title":"Hardback","offer_id":50207186125050,"sku":"9789819229512","price":84.95,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/shulphink.com\/products\/digital-consumer-behaviour-in-malaysia-9789819229512","provider":"Shulph Ink","version":"1.0","type":"link"}