{"product_id":"digital-consumer-management-understanding-and-managing-consumer-engagement-in-the-digital-environment-9781032486031","title":"Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThis book takes a unique approach to considering the digital consumer and digital consumption, considering it from the perspective of the brand and how brands engage with, understand, and manage their customers. It is suitable as core and recommended reading across a broad range of Digital\/Online Consumer Behaviour, Digital Marketing, and Marketing Management modules, with real-life examples and case studies from across sectors used to explain how brands operate in practice. \u003c\/blockquote\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 238 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 31 October 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eTakes a unique approach to considering the digital consumer and digital consumption, considering it from the perspective of the brand and how brands engage with, understand, and manage their customers.\u003cbr\u003e\u003cbr\u003eSuitable as core and recommended reading across a broad range of Digital\/Online Consumer Behaviour, Digital Marketing, and Marketing Management modules.\u003cbr\u003e\u003cbr\u003eReal-life examples and case studies from across sectors are used to explain how brands operate in practice, whilst reflective questions and activities allow students to critically reflect on their learning.\u003cbr\u003e\u003cbr\u003eThis book provides a comprehensive and up-to-date introduction to the complex and rapidly evolving world of digital consumer and digital consumption. It offers a unique perspective on the topic, considering it from the perspective of the brand and how brands engage with, understand, and manage their customers.\u003cbr\u003e\u003cbr\u003eThe book is suitable as core and recommended reading across a broad range of Digital\/Online Consumer Behaviour, Digital Marketing, and Marketing Management modules. It is written in a clear and accessible style, making it accessible to students with a range of backgrounds and levels of experience.\u003cbr\u003e\u003cbr\u003eReal-life examples and case studies from across sectors are used to illustrate how brands operate in practice. These examples help to bring the theory to life and provide students with a practical understanding of the challenges and opportunities that digital consumerism presents.\u003cbr\u003e\u003cbr\u003eIn addition to the examples, the book includes reflective questions and activities that allow students to critically reflect on their learning. These questions encourage students to think about the implications of the topics covered and to apply their knowledge to real-world situations.\u003cbr\u003e\u003cbr\u003eOverall, this book is an essential resource for anyone interested in digital consumer and digital consumption. It provides a comprehensive and insightful introduction to the topic, and is suitable for students, professionals, and researchers alike.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 630g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 246 x 174 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032486031\u003c\/p\u003e","brand":"EmmanuelMogaji","offers":[{"title":"Hardback","offer_id":44770925936890,"sku":"9781032486031","price":152.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1699639499949_book.jpg?v=1699978016","url":"https:\/\/shulphink.com\/products\/digital-consumer-management-understanding-and-managing-consumer-engagement-in-the-digital-environment-9781032486031","provider":"Shulph Ink","version":"1.0","type":"link"}