Digital Frontier: How Consumer Companies Can Create Massive Value Through Digital Transformation

The Digital Frontier is a new resource from a global leader in his field that offers actionable insights in an accessible format for corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise. It provides a demystification of the startup world and a simplified 4-stage framework for companies to start from scratch and build valuable use cases.

Format: Hardback
Length: 288 pages
Publication date: 17 June 2021
Publisher: John Wiley & Sons Inc

In the ever-evolving landscape of business, companies are increasingly turning to digital transformation to stay competitive and meet the changing needs of their customers. However, embarking on a digital transformation journey can be daunting, especially for those who are not familiar with the latest technologies and trends. That's where Ajay Sohoni's new book, "The Digital Frontier," comes in. As a global leader in his field, Sohoni has written a relatable and readable resource for corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise.

The book offers actionable insights in an accessible format, full of anecdotes, humor, and case examples. It covers a wide range of topics, from marketing to commercial, supply chain, and finance, and provides a simplified 4-stage framework for companies to start from scratch and build valuable use cases. Whether you are an executive in a consumer-facing company, a corporate manager or leader, a business unit head, or a management team, "The Digital Frontier" is an indispensable guide for digital non-natives trying to make sense of, and keep up with, the rapidly changing world around them.

One of the key strengths of the book is its demystification of the startup world for executives. Sohoni explains why unicorns exist (and so often ultimately fail) and provides a detailed description of the digital transformation gripping companies across a variety of industries. He also offers a simplified 4-stage framework for companies to start from scratch and build valuable use cases.

The book is perfect for executives in consumer-facing companies, as it provides a comprehensive overview of the latest marketing trends and technologies. It also offers valuable insights for corporate managers and leaders, as it helps them understand the impact of digital transformation on their business and develop strategies to adapt and thrive in the digital age.

In addition, "The Digital Frontier" is an invaluable resource for digital non-natives who are trying to make sense of the rapidly changing world around them. It provides a clear and concise explanation of the latest technologies and trends, and helps readers develop the skills and knowledge they need to succeed in the digital workplace.

Overall, "The Digital Frontier" is a must-read for anyone who is interested in building lasting digital change within their enterprise. With its relatable and readable format, actionable insights, and comprehensive coverage of a wide range of topics, it is an indispensable guide for executives, managers, and digital non-natives alike.

Weight: 568g
Dimension: 160 x 235 x 27 (mm)
ISBN-13: 9781119803249