{"product_id":"digital-marketing-9781292738086","title":"Digital Marketing","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 576 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 14 May 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Pearson Education Limited\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eExplore how to create effective digital marketing strategies with this comprehensive textbook.    Digital Marketing by Chaffey and Ellis-Chadwick combines theory and practice, covering data, analytics, personalized marketing, privacy, and security. Equips students with academic models and practical skills for the digital marketing world, including the use of generative AI tools.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 1070g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 264 x 195 x 23 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781292738086\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 9 ed\u003c\/p\u003e","brand":"Dave Chaffey,Fiona Ellis-Chadwick,Majd Abed-Rabbo","offers":[{"title":"Paperback \/ softback","offer_id":47373808271610,"sku":"9781292738086","price":67.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/noimage_1b9054a5-1e14-4f47-9027-b469e338d397.png?v=1748678131","url":"https:\/\/shulphink.com\/products\/digital-marketing-9781292738086","provider":"Shulph Ink","version":"1.0","type":"link"}