{"product_id":"digital-marketing-and-social-media-strategies-for-tourism-and-hospitality-organizations-9781911635482","title":"Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThis edited volume investigates the current status of digital marketing and social media utilization by both travelers and service providers and explores future digital marketing and social media research trends. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 256 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 31 March 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Goodfellow Publishers Limited\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cbr\u003eDigital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends. Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, University of Central Florida, USA, Metin Kozak, Dokuz Eylul University, Turkey, and Antónia Correia, Universidade do Algarve, Portugal.\u003cbr\u003e\u003cbr\u003eDigital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends. Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, University of Central Florida, USA, Metin Kozak, Dokuz Eylul University, Turkey, and Antónia Correia, Universidade do Algarve, Portugal.\u003cbr\u003e\u003cbr\u003eDigital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends. Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, University of Central Florida, USA, Metin Kozak, Dokuz Eylul University, Turkey, and Antónia Correia, Universidade do Algarve, Portugal.\u003cbr\u003e\u003cbr\u003eDigital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends. Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, University of Central Florida, USA, Metin Kozak, Dokuz Eylul University, Turkey, and Antónia Correia, Universidade do Algarve, Portugal.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781911635482\u003c\/p\u003e","brand":"Assistant Professor Ahmet Bulent, Ph.DOzturk,Professor Murat, Ph.DHancer","offers":[{"title":"Paperback \/ softback","offer_id":44097427669242,"sku":"9781911635482","price":37.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1657279761362_book.jpg?v=1657401056","url":"https:\/\/shulphink.com\/products\/digital-marketing-and-social-media-strategies-for-tourism-and-hospitality-organizations-9781911635482","provider":"Shulph Ink","version":"1.0","type":"link"}