{"product_id":"digital-marketing-strategies-for-value-cocreation-2e-models-and-approaches-for-online-brand-communities-9783031846120","title":"Digital Marketing Strategies for Value Co-Creation 2e: Models and Approaches for Online Brand Communities","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 311 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 30 May 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer International Publishing AG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAmidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 210 x 148 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783031846120\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: Second Edition 2025\u003c\/p\u003e","brand":"Wilson Ozuem,Michelle Willis","offers":[{"title":"Hardback","offer_id":47458659074298,"sku":"9783031846120","price":108.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1751064174854_book.jpg?v=1751094414","url":"https:\/\/shulphink.com\/products\/digital-marketing-strategies-for-value-cocreation-2e-models-and-approaches-for-online-brand-communities-9783031846120","provider":"Shulph Ink","version":"1.0","type":"link"}