{"product_id":"digital-transformation-in-aviation-tourism-and-hospitality-in-southeast-asia-9781032324654","title":"Digital Transformation in Aviation, Tourism and Hospitality in Southeast Asia","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThe book explores the digital transformation in aviation, tourism, and hospitality in Southeast Asia, focusing on the impact of COVID-19, blockchain technology, AI, biometric and mobile technology applications, and in-flight catering. It aims to help scholars and policy makers understand the digital advances to formulate effective responses and deliver digital transformation. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 252 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 17 November 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThe aviation, tourism, and hospitality industries have been compelled to embrace the digital revolution due to technological advancements and the pursuit of digitalization. The outcomes are often ambiguous. This book compiles contributions from esteemed scholars in the field and delves into the digital transformation occurring in these industries across Southeast Asia.\u003cbr\u003e\u003cbr\u003eThe book explores the profound impact of digital transformation on the region, as well as the various issues and complexities it presents. It also addresses emerging trends in the industries, such as blockchain technology, artificial intelligence, biometric and mobile technology applications, and in-flight catering. It examines the profound impact of COVID-19 on the industries, highlighting how the pandemic has prompted businesses to adopt innovative business models. Through the examination of case studies of digital adoptions in the region, readers will gain valuable insights into how countries have harnessed new technologies and implemented effective processes to drive digital transformation.\u003cbr\u003e\u003cbr\u003eThe primary objective of the book is to assist scholars and policy makers in gaining a deeper understanding of the digital advancements within these industries, enabling them to formulate informed responses in research and policy-making endeavors. Furthermore, the book aims to provide effective guidance in delivering successful digital transformations.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 660g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032324654\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Hardback","offer_id":44104082686202,"sku":"9781032324654","price":133.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1668780418448_book.jpg?v=1668790057","url":"https:\/\/shulphink.com\/products\/digital-transformation-in-aviation-tourism-and-hospitality-in-southeast-asia-9781032324654","provider":"Shulph Ink","version":"1.0","type":"link"}