Ved Sen
Doing Digital: The Guide to Digital for Non-Technical Leaders
Doing Digital: The Guide to Digital for Non-Technical Leaders
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Understanding digital is the most critical skill of the decade, as the pandemic has accelerated the journey to digital work and lifestyles. This book provides a conceptual framework and an execution model to help non-technology people understand and do digital in a simple and engaging way.
Format: Paperback / softback
Length: 270 pages
Publication date: 03 January 2023
Publisher: Business Expert Press
Understanding digital is the most critical skill of the decade, as the pandemic has accelerated the journey to digital work and lifestyles. Digital encompasses a wide range of design, data, and numerous technologies, including APIs, blockchain, cloud, and artificial intelligence, which can be daunting for non-technology individuals to navigate. While it is not feasible for everyone to become an expert in all these areas, doing digital has become essential for most professions.
This book aims to provide a comprehensive conceptual framework to understand digital and an execution model (Connect-Quantify-Optimize) to effectively implement digital in a simple and engaging manner. Whether you are a business professional, marketer, or entrepreneur, this book will help you gain a deeper understanding of digital and its potential to transform your work and business.
In conclusion, understanding digital is the key to staying competitive in the modern world. By embracing digital technologies and strategies, you can unlock new opportunities, improve efficiency, and create a better customer experience. This book will provide you with the tools and knowledge you need to succeed in the digital era.
Weight: 404g
Dimension: 152 x 230 x 18 (mm)
ISBN-13: 9781637424094
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