{"product_id":"doing-marketing-research-alternative-methods-for-market-sensing-9781032972244","title":"Doing Marketing Research: Alternative Methods for Market Sensing","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 250 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 31 March 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eTraditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 466g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 174 x 245 x 19 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032972244\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 2 ed\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Paperback \/ softback","offer_id":47240865186042,"sku":"9781032972244","price":49.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/noimage_64a62894-d92b-4dcf-af7e-b38a60aa4192.png?v=1743953710","url":"https:\/\/shulphink.com\/products\/doing-marketing-research-alternative-methods-for-market-sensing-9781032972244","provider":"Shulph Ink","version":"1.0","type":"link"}