{"product_id":"donald-trump-and-the-branding-of-the-american-presidency-the-president-of-segments-9783030304980","title":"Donald Trump and the Branding of the American Presidency: The President of Segments","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 235 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 31 October 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer Nature Switzerland AG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 210 x 148 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783030304980\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 1st ed. 2022\u003c\/p\u003e","brand":"Kenneth M. Cosgrove","offers":[{"title":"Paperback \/ softback","offer_id":45846269559034,"sku":"9783030304980","price":37.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1714163189432_book.jpg?v=1714719274","url":"https:\/\/shulphink.com\/products\/donald-trump-and-the-branding-of-the-american-presidency-the-president-of-segments-9783030304980","provider":"Shulph Ink","version":"1.0","type":"link"}