{"product_id":"entrepreneurial-marketing-beyond-professionalism-to-creativity-leadership-and-sustainability-9781119835202","title":"Entrepreneurial Marketing - Beyond Professionalism  to Creativity, Leadership, and Sustainability","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eEntrepreneurial Marketing: Beyond Professional Marketing is a groundbreaking book that redefines entrepreneurial marketing by exploring the impact of digital connectivity on consumers and companies. It introduces a fresh approach that converges dichotomies into a coherent form and discusses the strategies and techniques needed to create value and lead companies to success in the future. \u003c\/blockquote\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 288 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 16 March 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: John Wiley \u0026amp; Sons Inc\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eIn Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the \"Father of Modern Marketing,\" Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sectors brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also considers the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments.\u003cbr\u003e\u003cbr\u003eThe authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes:\u003cbr\u003e\u003cbr\u003eA post-entrepreneurial-marketing view of the commercial landscape, which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity.\u003cbr\u003e\u003cbr\u003eDiscussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030.\u003cbr\u003e\u003cbr\u003eExplorations of the paradox between the development of core competencies and collaboration with various parties, including competitors.\u003cbr\u003e\u003cbr\u003eThe latest publication from some of the foremost minds in marketing—and in business, generally—Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 566g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 161 x 236 x 23 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781119835202\u003c\/p\u003e","brand":"P Kotler","offers":[{"title":"Hardback","offer_id":44123413086458,"sku":"9781119835202","price":15.17,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1679464690981_book.jpg?v=1679676472","url":"https:\/\/shulphink.com\/products\/entrepreneurial-marketing-beyond-professionalism-to-creativity-leadership-and-sustainability-9781119835202","provider":"Shulph Ink","version":"1.0","type":"link"}