{"product_id":"essays-on-congruence-theory-in-marketing-special-focus-on-digital-products-and-webstores-9783658393632","title":"Essays on congruence theory in marketing: Special focus on digital products and webstores","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 168 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 01 October 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer-Verlag Berlin and Heidelberg GmbH \u0026amp; Co. KG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDigital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Therefore his thesis seeks to answer which product attributes have an impact on consumers' product evaluation, and purchase intention.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 247g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 210 x 148 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783658393632\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 1st ed. 2022\u003c\/p\u003e","brand":"Rober Rollin","offers":[{"title":"Paperback \/ softback","offer_id":44289571619066,"sku":"9783658393632","price":38.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/noImage_1_866c91dd-5447-4c0a-90c1-ff46d56e0a8d.jpg?v=1687281993","url":"https:\/\/shulphink.com\/products\/essays-on-congruence-theory-in-marketing-special-focus-on-digital-products-and-webstores-9783658393632","provider":"Shulph Ink","version":"1.0","type":"link"}