{"product_id":"essentials-of-marketing-theory-and-practice-for-a-marketing-career-9780367773410","title":"Essentials of Marketing: Theory and Practice for a Marketing Career","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThis textbook introduces students to core principles of marketing practice with an employability-focused approach,using real-life case studies and examples. It includes a comprehensive running case study and digital learning resources to aid learning and comprehension. It is designed as a core text for undergraduate and postgraduate students studying Introduction to marketing, marketing management, and principles of marketing modules. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 484 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 01 September 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThis comprehensive textbook provides students with a thorough introduction to all the fundamental principles of marketing practice, with a strong emphasis on employability. It is structured around six pillars, which permeate each chapter: marketing ethics, sustainability, stakeholder engagement, globalization, the power of new media, and measuring success. By contextualizing theory in relatable real-life scenarios and using engaging case studies and examples, the book demystifies complex concepts and appeals to a diverse readership, particularly today's technologically savvy and globally oriented students.\u003cbr\u003e\u003cbr\u003eTo enhance learning and comprehension, the textbook includes a comprehensive running case study that allows readers to assume the roles of marketing assistant, marketing manager, and marketing director within regional markets. This hands-on approach enables students to apply the knowledge gained in each chapter in practical, realistic contexts, simulating a marketing career. Key features such as case studies, chapter objectives, summaries, key learning points, and key questions aid in understanding and retaining the material.\u003cbr\u003e\u003cbr\u003eDesigned as a core text for undergraduate and postgraduate students enrolled in Introduction to Marketing, Marketing Management, and Principles of Marketing modules, Essentials of Marketing adopts a uniquely accessible and applied approach. It includes a comprehensive instructors manual to facilitate interaction with the applied case study, PowerPoint slides, and a test bank, providing additional resources for instructors and students alike.\u003cbr\u003e\u003cbr\u003eIn summary, this textbook offers a comprehensive and practical guide to marketing principles, equipping students with the skills and knowledge necessary for success in today's competitive business environment.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 1065g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 246 x 174 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9780367773410\u003c\/p\u003e","brand":"DavidBrown,Alex Thompson","offers":[{"title":"Hardback","offer_id":44104135115002,"sku":"9780367773410","price":185.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1665174601949_book.jpg?v=1665342732","url":"https:\/\/shulphink.com\/products\/essentials-of-marketing-theory-and-practice-for-a-marketing-career-9780367773410","provider":"Shulph Ink","version":"1.0","type":"link"}