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Everyday Consumption in Twenty-First-Century Brazilian Fiction

Everyday Consumption in Twenty-First-Century Brazilian Fiction

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  • More about Everyday Consumption in Twenty-First-Century Brazilian Fiction

The representation of consumption in contemporary Brazilian fiction is explored in depth in Everyday Consumption in Twenty-First-Century Brazilian Fiction, showing how our relationships with commodities connect seemingly unconnected aspects of daily life. It is the first text to offer a pluralistic perspective on consumption representation in this fiction, moving beyond aesthetic judgments of culture based on binaries. The narratives analyzed present a spectrum of hopeful portrayals of existence in consumer culture, from dystopia to transformative hope.

Format: Hardback
Length: 252 pages
Publication date: 15 August 2022
Publisher: Purdue University Press


The representation of consumption in contemporary Brazilian fiction is the subject of groundbreaking research in Everyday Consumption in Twenty-First-Century Brazilian Fiction. This study explores how our interactions with commodities connect seemingly disparate aspects of everyday life, such as eating habits, the rise of prosperity theology, and notions of success and failure. It also offers a pluralistic perspective on consumption representation that goes beyond the traditional binary of good/bad or elevated/degraded that has dominated criticism of this literary work.

Current Brazilian fiction presents a rich tapestry of perspectives from which to contemplate our daily encounters with commodities and the subtle ways in which consumption shapes our lives. The narratives analyzed in this book offer a diverse spectrum of portrayals of existence in consumer culture, ranging from totalizing dystopia to transformative hope.

Through its comprehensive analysis, Everyday Consumption in Twenty-First-Century Brazilian Fiction sheds light on the complex web of relationships between consumption, culture, and society in Brazil. It provides valuable insights into the ways in which fiction can reflect and shape societal attitudes and behaviors, and it contributes to our understanding of the evolving dynamics of consumer culture in the twenty-first century.


Dimension: 229 x 152 (mm)
ISBN-13: 9781612497587

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