{"product_id":"exploring-commercial-social-and-digital-innovation-from-the-customer-perspective-9781032794471","title":"Exploring Commercial, Social, and Digital Innovation from the Customer Perspective","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 310 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 22 January 2026\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book challenges the traditional narrative of centering innovation around the firm, advocating instead for a customer-centric approach. It will be a valuable resource for scholars of innovation management, strategic management and marketing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 624g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 242 x 164 x 24 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032794471\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Hardback","offer_id":48279739269370,"sku":"9781032794471","price":151.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1769807047557_book.jpg?v=1770122406","url":"https:\/\/shulphink.com\/products\/exploring-commercial-social-and-digital-innovation-from-the-customer-perspective-9781032794471","provider":"Shulph Ink","version":"1.0","type":"link"}