{"product_id":"fashion-on-the-red-carpet-a-history-of-the-oscarsr-fashion-and-globalisation-9781474461818","title":"Fashion on the Red Carpet: A History of the Oscars(r), Fashion and Globalisation","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThe Academy Awards red-carpet is the most prominent fashion show in media culture. Fashion on the Red Carpet investigates the historical liaison between Hollywood and fashion institutions, tracing discourses of fashion, stardom, and celebrity surrounding Hollywood and the Oscars. It explains how the red-carpet became a marquee for the endorsement of high-end fashion brands. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 272 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 28 February 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Edinburgh University Press\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe Academy Awards red-carpet is the most prominent fashion show in media culture. Fashion on the Red Carpet investigates the historical liaison between Hollywood and fashion institutions, to describe how public relations campaigns and the media articulate fashion discourses around the Oscars. The power-shift towards television, the emergence of celebrity culture, the post-war reactivation of transatlantic trade, the growth of fashion journalism, and the increasing circulation of designer names in the media, are converging factors leading to the institutionalisation of the red-carpet as a fashion event in its own right. Departing from archival sources, and tracing discourses of fashion, stardom, and celebrity surrounding Hollywood and the Oscars, this fascinating book explains how the red-carpet became a marquee for the endorsement of high-end fashion brands.\u003c\/p\u003e\u003cbr\u003eUnravels the political actions of institutions and individuals that put Hollywood Designers and stars under the limelight during the interwar years.\u003cbr\u003e\u003cbr\u003eEstablishes the business models proposed by Hollywood as precursors of the contemporary branding, licensing, and endorsement strategies used by fashion conglomerates.\u003cbr\u003e\u003cbr\u003eTraces the historical transformation of the Academy Awards ceremony from a private banquet into one of the most popular events in global media culture.\u003cbr\u003e\u003cbr\u003eFollows the changes in the fashion and film industries that impacted the dynamics of fashion at the Oscars.\u003cbr\u003e\u003cbr\u003eDescribes the public relations strategies that set fashion to the forefront in Oscars history.\u003cbr\u003e\u003cbr\u003eCritically addresses the contemporary impact of celebrity culture.\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 244 x 170 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781474461818\u003c\/p\u003e","brand":"Elizabeth Castaldo Lunden","offers":[{"title":"Paperback \/ softback","offer_id":44123422064890,"sku":"9781474461818","price":30.94,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1679467312508_book.jpg?v=1679676771","url":"https:\/\/shulphink.com\/products\/fashion-on-the-red-carpet-a-history-of-the-oscarsr-fashion-and-globalisation-9781474461818","provider":"Shulph Ink","version":"1.0","type":"link"}