{"product_id":"fergus-mccann-versus-david-murray-how-celtic-turned-the-tables-on-their-glasgow-rivals","title":"Fergus McCann Versus David Murray: How Celtic Turned the Tables on Their Glasgow Rivals","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eFergus McCann and David Murray were two business moguls who shaped the changing fortunes of Glasgow's two great footballing rivals, Rangers and Celtic. Rangers were the dominant force under Murray's chairmanship, winning nine consecutive league titles but built on an extravagant spending strategy. Celtic were struggling in the early 1990s but McCann took charge in 1994 and turned things around, winning the league and rebuilding the stadium. Murray was lauded in the media, while McCann was chastised. Their legacies would be different from media portrayals. \u003c\/blockquote\u003e\u003cp\u003e                                                            \u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e                              \u003cstrong\u003eLength\u003c\/strong\u003e: 352 pages\u003cbr\u003e                              \u003cstrong\u003ePublication date\u003c\/strong\u003e: 27 July 2020\u003cbr\u003e                              \u003cstrong\u003ePublisher\u003c\/strong\u003e: Pitch Publishing Ltd\u003cbr\u003e                          \u003c\/p\u003e \u003cp\u003e\u003cbr\u003eFergus McCann and David Murray's book, \"Fergus McCann versus David Murray,\" delves into the shifting fortunes of Glasgow's two iconic footballing rivals, as influenced by two influential business moguls. Both men rose to prominence in the 1990s, a period when new governance and financial strategies were gaining traction in football. At the beginning of the decade, under Murray's leadership, Rangers emerged as the dominant force, securing a record-equaling nine consecutive league titles. Their success, however, was underpinned by an extravagant spending strategy, ultimately leading to a financial catastrophe.\u003cbr\u003e\u003cbr\u003eOn the other hand, Celtic, facing challenges in the early 1990s, was plagued by a complacent and nepotistic board of directors. Enter Fergus McCann, who assumed control of the club in 1994. McCann's arrival marked a turning point for Celtic, as he implemented a series of strategic changes that revitalized the club. He oversaw the completion of the stadium's redevelopment, leaving a lasting legacy for supporters. While McCann's contributions were often overlooked in the media, his impact on Celtic was significant.\u003cbr\u003e\u003cbr\u003eIn contrast, Murray's tenure at Ibrox was characterized by media praise and recognition. He was celebrated for his contributions to Rangers, including the club's successful European campaigns. However, the book highlights the contrasting legacies of McCann and Murray, emphasizing the nuances and complexities that often go unnoticed in media portrayals.\u003cbr\u003e\u003cbr\u003e\"Fergus McCann versus David Murray\" serves as a valuable exploration of the intersection of football, business, and media, shedding light on the contrasting fortunes of Glasgow's footballing giants. It challenges the simplistic narratives often presented in the media and provides a more nuanced understanding of the complex dynamics that shaped these two clubs and their legacies.\u003c\/p\u003e\u003cp\u003e                            \u003cstrong\u003eWeight\u003c\/strong\u003e: 602g                            \u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 165 x 241 x 33 (mm)                            \u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781785316432                                                      \u003c\/p\u003e","brand":"Stephen O'Donnell","offers":[{"title":"Hardback","offer_id":44101308940538,"sku":"9781785316432","price":11.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/76f9899e64afa0c3b0e6c73f77c0435f.jpg?v=1623980197","url":"https:\/\/shulphink.com\/products\/fergus-mccann-versus-david-murray-how-celtic-turned-the-tables-on-their-glasgow-rivals","provider":"Shulph Ink","version":"1.0","type":"link"}