{"product_id":"festival-management-9781398627482","title":"Festival Management: Planning, Designing, and Delivering Events Globally","description":"\u003cp\u003e\u003cb\u003eExplore the theory and practice of planning, managing, and delivering festivals and live events.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eFestival Management\u003c\/i\u003e \u003c\/b\u003eby \u003cb\u003eCynthia Lerick\u003c\/b\u003e and\u003cb\u003e Ira Rosen\u003c\/b\u003e gives students a clear understanding of how festivals operate within the global events industry. Written for undergraduate and postgraduate students of Events and Hospitality Management, it bridges academic theory with industry practice to develop the skills needed to design, organize and manage festivals of all sizes.\u003cbr\u003e\u003cbr\u003eThis book covers the full festival lifecycle, from concept development and budgeting to marketing, sponsorship and operations. It also examines key themes including sustainability, risk management, AI and hybrid event formats. Real-world examples such as the Chelsea Flower Show, Brazil's Carnival, and New Zealand's Matariki show how festivals shape communities, destinations, and cultural identity.\u003cbr\u003e\u003cbr\u003eThis textbook includes:\u003cbr\u003e- The festival lifecycle from planning to delivery\u003cbr\u003e- Guidance on budgeting, marketing, sponsorship, and operations\u003cbr\u003e- Discussion of sustainability, risk, and digital innovation\u003cbr\u003e- Learning objectives, discussion questions, and practitioner interviews\u003cbr\u003e- Global real-world examples from mega events to community festivals \u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eFestival Management \u003c\/i\u003e\u003c\/b\u003ehelps students and early career practitioners build the confidence and capability to plan and manage successful festivals in a global context.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 3 October 2026\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage count:\u003c\/strong\u003e 400\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Height 234 mm; Width 156 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Kogan Page Ltd\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781398627482\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Cynthia Lerick","offers":[{"title":"Hardback","offer_id":67647164678394,"sku":"9781398627482","price":157.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/9781398627482.jpg?v=1791247506","url":"https:\/\/shulphink.com\/products\/festival-management-9781398627482","provider":"Shulph Ink","version":"1.0","type":"link"}