{"product_id":"fifth-avenue-architecture-and-society-history-of-americas-street-of-dreams-9781739164027","title":"Fifth Avenue: Architecture and Society: History of America's  Street of Dreams","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eFifth Avenue, once known as America's \"Street of Dreams,\" was a symbol of lavish fashionable life, grand mansions, and services catering to the wealthy. However, after the Civil War, the New York house was no longer the ultimate symbol of identity, and it was swept away in the shadow of tall buildings. This book seeks to recreate Fifth Avenue as it grew, flourished, and failed, using over 200 archive photographs to tell the story of its 19th- and early 20th-century architecture and society. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 320 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 26 October 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Unicorn Publishing Group\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eFifth Avenue, known as Americas 'Street of Dreams,' is a remarkable thoroughfare that has left an indelible mark on the world. Its transformation over the years is a testament to the changing fortunes and aspirations of society.\u003cbr\u003e\u003cbr\u003eShown on the Commissioners map of 1807 as a country road, Fifth Avenue emerged as a major boulevard in the proposed grid plan of 1811. By the end of the century, it had become synonymous with a lavish and fashionable life, grand mansions, and services catering to the wealthy.\u003cbr\u003e\u003cbr\u003eAbove Washington Square, in the 1840s and 50s, speculative brownstone rowhouses marched steadily northwards. These rowhouses were the homes of merchants, the social fabric of the City, who had shunned the more aggressive arrivistes such as Alva Vanderbilt and Marietta Stevens. These arrivistes employed European-influenced architects and decorators to build and furnish grandmansions that contrasted with their brownstone neighbors.\u003cbr\u003e\u003cbr\u003eHowever, the tide began to change after the Civil War. The merchants of the port, who had previously embraced the European-influenced architecture and decor, began to turn away from the more aggressive arrivistes. They sought to create a distinct identity for themselves, one that was rooted in their own culture and heritage.\u003cbr\u003e\u003cbr\u003eAs a result, the New York house, once the ultimate symbol of identity, began to fade away. The tall buildings that emerged in the 20th century overshadowed the exquisite and substantial work of the past. The New York house was no longer the ultimate symbol of status and wealth.\u003cbr\u003e\u003cbr\u003eThis book seeks to recreate Fifth Avenue as it grew, flourished, and failed. Over 200 archive photographs help tell the story of Fifth Avenues 19th- and early 20th-century architecture and society. These photographs capture the grandeur and elegance of the buildings, as well as the social and cultural context in which they were built.\u003cbr\u003e\u003cbr\u003eFifth Avenue has undergone a remarkable transformation over the years. It has evolved from a country road to a major boulevard, and then to a symbol of wealth and status. However, it has also faced challenges and changes that have shaped its identity.\u003cbr\u003e\u003cbr\u003eThe book explores the various architectural styles and designs that graced Fifth Avenue throughout its history. From the ornate and elaborate rowhouses of the 19th century to the sleek and modern skyscrapers of the 20th century, Fifth Avenue has been a showcase for architectural innovation and creativity.\u003cbr\u003e\u003cbr\u003eThe social and cultural context of Fifth Avenue is also explored. The book discusses the role that the merchants, aristocracy, and artists played in shaping the character of the street. It also examines the impact of the Civil War, World War II, and other significant events on Fifth Avenue and the City as a whole.\u003cbr\u003e\u003cbr\u003eFifth Avenue has been a witness to the changing fortunes of society. It has seen the rise and fall of fortunes, the rise and fall of empires, and the evolution of cultural and social norms. Through its photographs and narratives, this book seeks to capture the essence of Fifth Avenue and its place in American history.\u003cbr\u003e\u003cbr\u003eIn conclusion, Fifth Avenue, known as Americas 'Street of Dreams,' is a remarkable thoroughfare that has left an indelible mark on the world. Its transformation over the years is a testament to the changing fortunes and aspirations of society. This book seeks to recreate Fifth Avenue as it grew, flourished, and failed, using over 200 archive photographs to tell the story of its 19th- and early 20th-century architecture and society.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781739164027\u003c\/p\u003e","brand":"Mosette Broderick","offers":[{"title":"Hardback","offer_id":44767267782906,"sku":"9781739164027","price":21.96,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1699636120672_book.jpg?v=1699891228","url":"https:\/\/shulphink.com\/products\/fifth-avenue-architecture-and-society-history-of-americas-street-of-dreams-9781739164027","provider":"Shulph Ink","version":"1.0","type":"link"}