{"product_id":"floramama-9781774060346","title":"Floramama: From Garden to Bouquet, Growing Flowers for Market","description":"\u003cp\u003e\u003cstrong\u003eSetting the world on flower with this beautiful, practical, and inspiring guide to small-scale floriculture\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFloramama \u003c\/em\u003eis a practical guide for running a successful six-figure cut-flower business on 1.5 acres, combining ecological cultivation practices with entrepreneurial insights and the artistry of floral design.\u003c\/p\u003e\u003cp\u003eAuthor and farmer Chloé Roy merges Jean-Martin Fortier's biointensive market gardening principles with her experience in Quebec's ecological flower-growing movement, inspired by the \"slow flower\" philosophy. This visually stunning resource covers:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAn overview of the various classifications of flowers and their uses, covering annuals, biennials, perennials, bulb plants, and wildflowers\u003c\/li\u003e\n\u003cli\u003eCultivation techniques for vigorous, healthy blooms from site selection and infrastructure to soil amendments, transplanting and seed-starting methods, tools, irrigation, pest management, and harvest practices that extend vase life\u003c\/li\u003e\n\u003cli\u003ePlanting schedules and business and marketing strategies to help maximize productivity and financial viability, particularly in challenging climates\u003c\/li\u003e\n\u003cli\u003eGuidance on crafting visually stunning bouquets by creatively combining elements such as color, texture, volume, and form to create both harmony and contrast.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're an established market gardener, an aspiring flower farmer, or simply passionate about sustainable blooms, Floramama offers valuable insights to help you grow with both purpose and profit.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 7 July 2026\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage count:\u003c\/strong\u003e 320\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Height 261 mm; Width 192 mm; Thickness 27 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e New Society Publishers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781774060346\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Chloé Roy","offers":[{"title":"Hardback","offer_id":50251476762874,"sku":"9781774060346","price":23.77,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/9781774060346.jpg?v=1788838384","url":"https:\/\/shulphink.com\/products\/floramama-9781774060346","provider":"Shulph Ink","version":"1.0","type":"link"}