{"product_id":"from-marking-products-to-marketing-brands-a-legal-perspective-on-the-history-of-brand-marketing-9783031767777","title":"From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 174 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 14 January 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer International Publishing AG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little emphasis on promoting the branded products themselves.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 210 x 148 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783031767777\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 2025 ed.\u003c\/p\u003e","brand":"Ross D. Petty","offers":[{"title":"Hardback","offer_id":47481753862394,"sku":"9783031767777","price":33.31,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1751668884948_book.jpg?v=1751745556","url":"https:\/\/shulphink.com\/products\/from-marking-products-to-marketing-brands-a-legal-perspective-on-the-history-of-brand-marketing-9783031767777","provider":"Shulph Ink","version":"1.0","type":"link"}