{"product_id":"from-the-ground-up-9781923293953","title":"From the Ground Up: How to build a cult brand","description":"THE bible for anyone looking to build a brand from scratch, from the co-founders of global success frank body.   The only thing scarier than a new idea is an old one.   Jessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow \u0026amp; Blake and the $100m global skincare brand frank body, share their expert advice on building a brand from scratch – the ethos, process, opportunities and pitfalls to avoid – from both their own journey and that of other notable Australian entrepreneurs.   With a strong focus on how women and minorities are creating some of the best brand activity out there, including case studies from a portfolio of brands worth over $1 billion, From the Ground Up is an honest and proven approach to brand building for entrepreneurs, marketers and dreamers who want to build not just a business but a legacy.   Curious? Time to risk it for the biscuit.\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 22 October 2026\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage count:\u003c\/strong\u003e 288\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Height 234 mm; Width 153 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Affirm Press\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781923293953\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bree Johnson","offers":[{"title":"Paperback","offer_id":67802396754170,"sku":"9781923293953","price":8.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/9781923293953.jpg?v=1792460416","url":"https:\/\/shulphink.com\/products\/from-the-ground-up-9781923293953","provider":"Shulph Ink","version":"1.0","type":"link"}