{"product_id":"fundraising-and-nonprofit-marketing-a-research-overview-9781032428093","title":"Fundraising and Nonprofit Marketing: A Research Overview","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThe book provides an introduction to the latest research in fundraising and nonprofit marketing, covering foundational studies, controversies, theories, models, and suggestions for future research. It also includes material on crowdfunding, the Covid pandemic, public perceptions, and disaster relief fundraising. It guides the reader through the research, summarises key findings, and highlights gaps that need to be addressed. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 122 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 18 July 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThis comprehensive book offers a thorough and up-to-date introduction to the latest research in the field of fundraising and nonprofit marketing. It delves into the foundational studies, explores current controversies, presents key theories and models, and provides insightful suggestions for future research.\u003cbr\u003e\u003cbr\u003eIn its second edition, this text not only provides an update on recent significant contributions but also expands its coverage to include topics such as crowdfunding, the impact of disintermediation of charity giving, the challenges posed by the COVID-19 pandemic, public perceptions of nonprofit administrative expenditures, the influence of donor trust in charities, and disaster relief fundraising.\u003cbr\u003e\u003cbr\u003eThe book is designed to guide readers through the vast landscape of nonprofit marketing and fundraising research, summarizing key findings and current thinking on fundraising strategies and processes. It offers conceptual insights into emerging themes and highlights studies that hold significant contemporary importance. Additionally, it identifies gaps in knowledge that warrant further research to advance the field.\u003cbr\u003e\u003cbr\u003eWhether you are a student, beginning researcher, or experienced academic or practitioner in the nonprofit and fundraising field, this book serves as an invaluable resource. It provides a comprehensive understanding of the latest developments, theories, and practices, enabling you to stay informed and make informed decisions.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 400g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 216 x 138 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032428093\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 2 ed\u003c\/p\u003e","brand":"Roger Bennett","offers":[{"title":"Hardback","offer_id":44599452401914,"sku":"9781032428093","price":52.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1696007422836_book.jpg?v=1696329424","url":"https:\/\/shulphink.com\/products\/fundraising-and-nonprofit-marketing-a-research-overview-9781032428093","provider":"Shulph Ink","version":"1.0","type":"link"}