{"product_id":"global-marketing-management-9781119888765","title":"Global Marketing Management","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eGlobal Marketing Management is a comprehensive textbook for students of marketing, management, and international business, providing an authoritative discussion of global marketing in the modern economy and exploring the future of marketing to an international audience. It covers four major structural changes to the global marketing environment, offers in-depth case studies, and emphasizes the importance of balancing economies of scale and cultural sensitivities. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 800 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 27 October 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: John Wiley \u0026amp; Sons Inc\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThe ninth edition of Global Marketing Management is a vital resource for students studying marketing, management, and international business. Authored by a distinguished team of international marketing professionals, this edition offers a comprehensive and insightful exploration of the realities of global marketing in the contemporary economy. It provides a comprehensive understanding of marketing best practices on a global scale, encompassing relevant historical background and descriptions of current marketing environments.\u003cbr\u003e\u003cbr\u003eThe latest edition of Global Marketing Management builds upon four significant structural changes in the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns, which are accessible online.\u003cbr\u003e\u003cbr\u003eGlobal Marketing Management also provides:\u003cbr\u003e\u003cbr\u003eThoroughly updated examples and case studies with contemporary information\u003cbr\u003eAn ongoing emphasis on the increased volatility and uncertainty of today's global markets\u003cbr\u003eUpdated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities\u003cbr\u003eNew explorations of major global environmental and ethical issues\u003cbr\u003eNew chapters on emerging markets, internet marketing, and corporate social responsibility\u003cbr\u003e\u003cbr\u003eIn conclusion, the ninth edition of Global Marketing Management is an indispensable tool for students seeking to gain a comprehensive understanding of global marketing in the modern world. It offers a wealth of information, insights, and case studies that will help students develop the skills and knowledge necessary to succeed in this dynamic field.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 1386g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 204 x 253 x 34 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781119888765\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 9th Edition\u003c\/p\u003e","brand":"MasaakiKotabe,Kristiaan Helsen","offers":[{"title":"Paperback \/ softback","offer_id":44160016154874,"sku":"9781119888765","price":115.24,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1680875519266_book.jpg?v=1680985216","url":"https:\/\/shulphink.com\/products\/global-marketing-management-9781119888765","provider":"Shulph Ink","version":"1.0","type":"link"}