{"product_id":"guardrails-9781805760382","title":"Guardrails: How to embrace AI in your business without damaging your brand","description":"\u003cp\u003e\u003cstrong\u003eNeither hope nor denial are strategies for managing AI risk.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eAI adoption is accelerating faster than any previous technological shift. The opportunities for creating competitive advantage are huge – but so are the risks of new, faster routes to reputational damage.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eGuardrAIls\u003c\/em\u003e bridges the gap between innovation and reputation management by providing actionable, non-negotiable guardrails for ethical AI together with a framework for managing the Seven Pillars of AI Reputational Risk. With incisive case studies from companies such as Air Canada, Coca-Cola and Google Photos, together with concrete decision frameworks, crisis playbooks and a pragmatic 90-day action plan, it enables leaders to adopt AI aggressively but responsibly, and turn potential crises into competitive advantage.\u003c\/p\u003e \u003cp\u003eDiscover how to put in place effective AI governance, not as a technical or legal exercise but as a critical marketing and brand-protection discipline, so that you can actively maintain brand authenticity and stakeholder trust as you chart the path into the future.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 13 October 2026\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage count:\u003c\/strong\u003e 292\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Height 214 mm; Width 140 mm; Thickness 26 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Practical Inspiration Publishing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781805760382\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Craig McDonogh","offers":[{"title":"Paperback","offer_id":67647124701434,"sku":"9781805760382","price":15.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/9781805760382.jpg?v=1791247405","url":"https:\/\/shulphink.com\/products\/guardrails-9781805760382","provider":"Shulph Ink","version":"1.0","type":"link"}